Ep. 63 Handling a Divorce When You Are a Solopreneur with Jessie Ford

with Jessie Ford

Hey BRILLIANT mamas! 
 
She’s the first of her kind on this podcast because she’s not yet a mom. But I listened to her story and I just thought it was so powerful that you all need to hear this! Especially since ,I know some of you moms are going through some of the same things that Jessie just recently went through. Her story of overcoming and surviving this journey, and leaning into herself is something I think that more moms and women in general need to hear. 

"We can't control what happens to us, but we can control how we react to a situation, as insane, and unexpected, and chaotic as it is. Something that might make those situations a little bit easier is the preparation in just having a little bit of organization to your personal life and to your business.

Discussed in this Episode...

How Did Jessie Handle the Transition to a Single Income as an Entrepreneur?

Jessie was about four years into business and in a pretty solid spot. She also was working with a business coach who played a role in helping her keep pushing forward and continue to work in a time that was very uncertain.
 
One of Jessie’s first concerns was definitely, “what does my business look like now moving forward?” When we talk about having freedom in our business and having our businesses kind of work for us, we absolutely want it to be freeing us up for good things, but it can also help so much when hard things happen.
Jessie really found freedom in her business when a crisis hit, and she didn’t really know what was to come. Everything in our personal life impacts our business!
 
As entrepreneurs, sometimes we make more in one month, we make less the next month, and it’s not always a set paycheck every two weeks. Jessie gave herself permission to approach that time with a survival mode mentality. However, she knew that her business was kind of the one thing that she still had some control over. While everything around her was falling apart, she still felt a sense of herself in her business. It was something she could just pour herself into and escape what was going on at certain periods of time. In that respect, it really helped Jessie, mentally and emotionally. 

What are Some Things we Should Have in Place Before a Crisis?

Having a “quick cash” offer in place can be so helpful. For Jessie, that was her “VIP days” offer. She already had systems in place that brought in clients, and a streamlined way to manage the onboarding and off boarding process. For her, diving into those VIP days was a great way she could take a day or two and make some quick cash.
 
Having a handle on the financial side of things might sound simple, but can be easier said than done, as a creative! We all love to make money, but really knowing what you need is vital for moments of crisis. It’s kind of a matter of knowing what’s coming down the pipeline, planning for it, and figuring out what you need. What, in a crisis season, is the bare minimum that you need to earn?
 
For Jessie, it was mentally helpful for her to be able to book work weeks or months ahead, and be able to project her upcoming income. She also had a couple of clients on a retainer at the time, where she knew as long as she could carve out a day or two each month she had a certain amount of income coming in. 

How Systems and Extra Layer of Freedom and Confidence

Having systems in place for everything from finding a client to how you work with them, saves so much time and mental energy! Rather than having to make decisions every step of the way, you can just repeat your steps over and over again. Jessie says simplicity, and consistency, are two of the driving forces in her business. Knowing what works, keeping it simple, keeping it consistent, and showing up in the ways that you need to show up every single day is more powerful than many people realize. You don’t always see it in the moments, and in the days, but over months and years, you really do see things work!

More Discussed:

  • How did Jessie find the confidence to say, “I can make this business really provide for me on my own”?
  • The value of having a “quick cash” offer that you can use 
  • The Value of a Community in a Crisis

More about Jessie:

Jessie is the owner and designer behind Untethered, a boutique + bespoke branding and design studio for female founders ready to elevate their business with a professional visual brand and website quickly, so that they can attract their ideal clients and book out their services faster. She is an Ohio native currently living in Oklahoma with her dog, Bode. When she isn’t designing behind a computer, she is usually on a horse, competing in barrel racing events around the country.  

More about Lani Jackson:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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