Ep 107 When to pivot / update / rebrand / re-strategize something in your business

with Lani Jackson

Ever wondered when you should pivot, update, rebrand, or re-strategize something in your business?

When should you think differently? When should you go with a different strategy? When should you rebrand?

Those are all good questions! So in today’s episode, we’re going to talk about when you should and when you shouldn’t pivot, update, rebrand, re-strategize your business.

“Re-strategizing without data is just chasing shiny object.”

Discussed in this Episode...

Listen as Lani shares:

Why you should and shouldn’t rebrand

  • Why you shouldn’t rebrand
    • You should be slow to
      • Rebrand
      • Pivot
      • Re-strategize
    • Often times we are chasing shiny objects
      • When things don’t work out, we throw in the towel
      • It’s discouraging when things don’t work out right away


  • Why you might be tempted to rebrand
    • The online world gives us the impression that
      • Things are immediate
      • You will go viral
      • You’re going to make millions in 30 days
      • Extreme results
      • You can have overnight success


  •  Rebranding
    • Is not a $10,000 action
    • It’s a 10 cent action
    • It’s not a make or break
      • You can have ‘not great’ branding
        • That just imitates Canva stuff
          • And still be making a lot of money
      • You can have beautiful branding
        • With amazing, perfect pictures
        • Studio quality
        • Magazine quality
          • And make $0
    • Don’t let the image of having to be perfect, lie to you
      • Don’t get distracted by the rebrand
      • It will not give you an instant return on your investment


  • Rebranding, re-strategizing, updating, pivoting without data
    • Is just chasing shiny objects
      • And is the reason why you shouldn’t


  • Why you should rebrand
    • You should consider
      • Rebranding
      • Updating
      • Pivoting
      • Re-strategizing
        • When you have ______ that you want to change in place for 3 or more months (preferably 6 to 12 months).
          • Done that action
          • Had that thing


  • Having that action/thing in place for that amount of time is
    • How long it takes to track results
      • To determine if it is working or not


  • What is the data
    • You need to go off of the data over drama to say
      • Is this working
      • Is this not working
    • Evaluate the data
    • Not the drama of emotions that you’re feeling when it comes to
      • Things that you want to update
    • Make sure you’re not chasing the newest thing


  • Have clear intentions
    • Evaluate what isn’t working
      • But don’t change it without having
        • A clear vision
        • Intention of what you want
          • For example:
            • Are you just wanting more followers and listeners?
            • Are you wanting people to take action?
            • Are you wanting more subscribers?
            • What are you wanting from this thing?


  • Your rebrand and pivot reflects your long term commitment to growth
    • We can not predict changes will help in our long term growth if we are
      • Making quick pivots
      • Constantly changing
      • Rebranding without having real intentions
      • Flying off the seat of our pants
      • Trying new things constantly
    • Be aware of the changes you decide to make
      • Commit to doing it for more than 3 months
      • Be able to know if it worked
      • Know if it is making an impact
      • Make sure you can commit to it long term
        • Do you actually want to be doing the new ‘thing’


  • If you have been thinking about rebranding ask yourself these questions:
    • Have I been doing it long enough
    • What are my intentions
    • Have I read the data
      • What is the data telling me
      • What are my feelings telling me
      • Is something true or not true based on the data
    • Are you going to commit to the change
      • Can you commit to 3 to 6 months or longer

FREE: Discover the marketing strategy that generates new leads in just 10 minutes a day —

Learn more about Empowered to Profit M.O.R.E. Empowered to Profit – Lani Jackson Coaching
Book a fitting call to chat about Empowered to Profit M.O.R.E.

More about Lani:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

Leave a Reply

Your email address will not be published. Required fields are marked *