{"id":4923,"date":"2023-09-27T06:00:00","date_gmt":"2023-09-27T06:00:00","guid":{"rendered":"https:\/\/lanijackson.com\/?p=4923"},"modified":"2023-09-29T18:51:47","modified_gmt":"2023-09-29T18:51:47","slug":"when-to-pivot-update-rebrand-re-strategize-something-in-your-business","status":"publish","type":"post","link":"https:\/\/lanijackson.com\/when-to-pivot-update-rebrand-re-strategize-something-in-your-business\/","title":{"rendered":"When to pivot \/ update \/ rebrand \/ re-strategize something in your business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4923\" class=\"elementor elementor-4923\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24461ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24461ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3df1ec\" data-id=\"c3df1ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148243e elementor-widget elementor-widget-heading\" data-id=\"148243e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ep 107 When to pivot \/ update \/ rebrand \/ re-strategize something in your business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c914f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03c914f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9f52c3\" data-id=\"a9f52c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97de627 elementor-widget elementor-widget-heading\" data-id=\"97de627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">with Lani Jackson<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313a079 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313a079\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d46e99d\" data-id=\"d46e99d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145fd9e elementor-widget elementor-widget-text-editor\" data-id=\"145fd9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ever wondered when you should pivot, update, rebrand, or re-strategize something in your business?<\/p><p>When should you think differently? When should you go with a different strategy? When should you rebrand?<\/p><p>Those are all good questions! So in today&#8217;s episode, we&#8217;re going to talk about when you should and when you shouldn\u2019t pivot, update, rebrand, re-strategize your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6bb883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6bb883\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f75e92\" data-id=\"6f75e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcdf7c3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dcdf7c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">&#8220;Re-strategizing without data is just chasing shiny object.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63fb09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63fb09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4f1784\" data-id=\"a4f1784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4eac0c elementor-widget elementor-widget-html\" data-id=\"a4eac0c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-13640777\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1574950\/13640777-when-to-pivot-update-rebrand-re-strategize-something-in-your-business.js?container_id=buzzsprout-player-13640777&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec9b099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec9b099\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3337a\" data-id=\"6c3337a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169f7f2 elementor-widget elementor-widget-heading\" data-id=\"169f7f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discussed in this Episode...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92852d2 elementor-widget elementor-widget-heading\" data-id=\"92852d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Listen as Lani shares:\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffea82c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ffea82c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-id=\"92852d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div><p><b>Why you should and shouldn\u2019t rebrand<\/b><\/p><ul><li><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">Why you shouldn\u2019t rebrand<\/span><ul><li>You should be slow to<ul><li>Rebrand<\/li><li>Pivot<\/li><li>Re-strategize<\/li><\/ul><\/li><li>Often times we are chasing shiny objects<ul><li>When things don\u2019t work out, we throw in the towel<\/li><li>It\u2019s discouraging when things don\u2019t work out right away<\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Why you might be tempted to rebrand<ul><li>The online world gives us the impression that<ul><li>Things are immediate<\/li><li>You will go viral<\/li><li>You\u2019re going to make millions in 30 days<\/li><li>Extreme results<\/li><li>You can have overnight success<\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>\u00a0Rebranding<ul><li>Is not a $10,000 action<\/li><li>It\u2019s a 10 cent action<\/li><li>It\u2019s not a make or break<ul><li>You can have \u2018not great\u2019 branding<ul><li>That just imitates Canva stuff<ul><li>And still be making a lot of money<\/li><\/ul><\/li><\/ul><\/li><li>You can have beautiful branding<ul><li>With amazing, perfect pictures<\/li><li>Studio quality<\/li><li>Magazine quality<ul><li>And make $0<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li>Don&#8217;t let the image of having to be perfect, lie to you<ul><li>Don\u2019t get distracted by the rebrand<\/li><li>It will not give you an instant return on your investment<\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Rebranding, re-strategizing, updating, pivoting without data<ul><li>Is just chasing shiny objects<ul><li>And is the reason why you shouldn\u2019t<\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Why you should rebrand<ul><li>You should consider<ul><li>Rebranding<\/li><li>Updating<\/li><li>Pivoting<\/li><li>Re-strategizing<ul><li>When you have ______ that you want to change in place for 3 or more months (preferably 6 to 12 months).<ul><li>Done that action<\/li><li>Had that thing<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Having that action\/thing in place for that amount of time is<ul><li>How long it takes to track results<ul><li>To determine if it is working or not<\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>What is the data<ul><li>You need to go off of the data over drama to say<ul><li>Is this working<\/li><li>Is this not working<\/li><\/ul><\/li><li>Evaluate the data<\/li><li>Not the drama of emotions that you\u2019re feeling when it comes to<ul><li>Things that you want to update<\/li><\/ul><\/li><li>Make sure you\u2019re not chasing the newest thing<\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Have clear intentions<ul><li>Evaluate what isn\u2019t working<ul><li>But don\u2019t change it without having<ul><li>A clear vision<\/li><li>Intention of what you want<ul><li>For example:<ul><li>Are you just wanting more followers and listeners?<\/li><li>Are you wanting people to take action?<\/li><li>Are you wanting more subscribers?<\/li><li>What are you wanting from this thing?<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>Your rebrand and pivot reflects your long term commitment to growth<ul><li>We can not predict changes will help in our long term growth if we are<ul><li>Making quick pivots<\/li><li>Constantly changing<\/li><li>Rebranding without having real intentions<\/li><li>Flying off the seat of our pants<\/li><li>Trying new things constantly<\/li><\/ul><\/li><li>Be aware of the changes you decide to make<ul><li>Commit to doing it for more than 3 months<\/li><li>Be able to know if it worked<\/li><li>Know if it is making an impact<\/li><li>Make sure you can commit to it long term<ul><li>Do you actually want to be doing the new \u2018thing\u2019<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><ul><li>If you have been thinking about rebranding ask yourself these questions:<ul><li>Have I been doing it long enough<\/li><li>What are my intentions<\/li><li>Have I read the data<ul><li>What is the data telling me<\/li><li>What are my feelings telling me<\/li><li>Is something true or not true based on the data<\/li><\/ul><\/li><li>Are you going to commit to the change<ul><li>Can you commit to 3 to 6 months or longer<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div><div data-id=\"92852d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div>\u00a0<\/div><div><a href=\"https:\/\/forms.gle\/CtUhcxqUiGxmYzAG9\">Application for Brilliant Moms Who Podcast Directory\u00a0<\/a><\/div><div>\u00a0<\/div><p>FREE: Discover the marketing strategy that generates new leads in just 10 minutes a day &#8212; <span class=\"loader-wrapper\"><span aria-expanded=\"false\" aria-haspopup=\"true\" data-testid=\"hover-card-trigger-wrapper\"><a class=\"css-1llm9d6\" tabindex=\"0\" role=\"button\" href=\"https:\/\/coaching.lanijackson.com\/10in10\/\" data-testid=\"inline-card-resolved-view\"><span class=\"css-1awfwlv\" data-testid=\"inline-card-icon-and-title\"><span class=\"smart-link-title-wrapper css-0\">Expand your audience. Grow your community. Start powerful conversations.<\/span><\/span><\/a><\/span><\/span><\/p><\/div><\/div><div data-id=\"f04e63b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Learn more about Empowered to Profit M.O.R.E. <a href=\"https:\/\/lanijackson.com\/empowered-to-profit\/\">Empowered to Profit &#8211; Lani Jackson Coaching<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">\u00a0<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">Book a fitting call to chat about Empowered to Profit M.O.R.E.<\/div><div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><p><a href=\"http:\/\/Lanijackson.com\/empower2profit\">L<\/a><a href=\"https:\/\/hello.dubsado.com\/public\/appointment-scheduler\/6203e669348fa5c7ccc09f3e\/schedule\">anijackson.com\/empower2profi<\/a><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/hello.dubsado.com\/public\/appointment-scheduler\/6203e669348fa5c7ccc09f3e\/schedule\">t<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb1c7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb1c7f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95f205a\" data-id=\"95f205a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6b8b0 elementor-widget elementor-widget-heading\" data-id=\"be6b8b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brilliant Recommendations:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448a02 elementor-widget elementor-widget-text-editor\" data-id=\"e448a02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/forms.gle\/CtUhcxqUiGxmYzAG9\"><b>Application for Brilliant Moms Who Podcast Directory<\/b>\u00a0<\/a><\/li><li>FREE: Discover the marketing strategy that generates new leads in just 10 minutes a day &#8211;<br \/><div class=\"js-react-root\"><span class=\"loader-wrapper\"><span aria-expanded=\"false\" aria-haspopup=\"true\" data-testid=\"hover-card-trigger-wrapper\"><a class=\"css-1llm9d6\" tabindex=\"0\" role=\"button\" href=\"https:\/\/coaching.lanijackson.com\/10in10\/\" data-testid=\"inline-card-resolved-view\"><span class=\"css-1awfwlv\" data-testid=\"inline-card-icon-and-title\"><span class=\"smart-link-title-wrapper css-0\"><b>Expand your audience. Grow your community. Start powerful conversations.\u00a0<\/b><\/span><\/span><\/a><\/span><\/span><\/div><\/li><li>Book a fitting <b><a href=\"https:\/\/hello.dubsado.com\/public\/appointment-scheduler\/6203e669348fa5c7ccc09f3e\/schedule\">call to chat about Empowered to profit M.O.R.E.<\/a><\/b><\/li><li>Learn more about <a href=\"https:\/\/lanijackson.com\/empowered-to-profit\/\"><b>Empowered to Profit M.O.R.E. &#8211; Lani Jackson Coaching<\/b><\/a><\/li><li>Join the\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/brilliantmompreneurssociety\"><b>Brilliant Mompreneurs Society | Facebook<\/b><\/a><\/li><li><a href=\"https:\/\/lanijackson.com\/services\"><b>Work with Lani<\/b><\/a><\/li><li><a href=\"https:\/\/instagram.com\/brilliantmompreneurs\"><b>Follow Brilliant Mompreneurs on Instagram<\/b><\/a><\/li><li><a href=\"https:\/\/instagram.com\/lanijjackson\"><b>Follow Lani on Instagram<\/b><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aabca4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabca4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe0f87f\" data-id=\"fe0f87f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f676bb elementor-widget elementor-widget-heading\" data-id=\"5f676bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More about Lani:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd609b elementor-widget elementor-widget-text-editor\" data-id=\"3cd609b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood &amp; their entrepreneur journey.<\/p><p>She is a Clarity &amp; Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5a19a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5a19a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24c91fc\" data-id=\"24c91fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41bd810 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41bd810\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28efb09\" data-id=\"28efb09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f5c46 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f7f5c46\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lanijackson.com\/spotify\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LISTEN ON SPOTIFY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-025530d\" data-id=\"025530d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d5f526 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6d5f526\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lanijackson.com\/applepodcast\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LISTEN ON iTUNES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ep 107 When to pivot \/ update \/ rebrand \/ re-strategize something in your business with Lani Jackson Ever wondered when you should pivot, update, rebrand, or re-strategize something in your business? When should you think differently? When should you go with a different strategy? When should you rebrand? Those are all good questions! So [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,11,16],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/4923"}],"collection":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":31,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"predecessor-version":[{"id":4955,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/4923\/revisions\/4955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/media\/5001"}],"wp:attachment":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}