{"id":2627,"date":"2022-03-09T15:24:11","date_gmt":"2022-03-09T15:24:11","guid":{"rendered":"https:\/\/lanijackson.com\/?p=2627"},"modified":"2022-03-29T19:12:02","modified_gmt":"2022-03-29T19:12:02","slug":"socialmedia","status":"publish","type":"post","link":"https:\/\/lanijackson.com\/socialmedia\/","title":{"rendered":"Social Media Strategy: Do you need one?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2627\" class=\"elementor elementor-2627\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24461ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24461ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3df1ec\" data-id=\"c3df1ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148243e elementor-widget elementor-widget-heading\" data-id=\"148243e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Episode 37: Social Media Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03c914f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03c914f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9f52c3\" data-id=\"a9f52c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97de627 elementor-widget elementor-widget-heading\" data-id=\"97de627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">- Do you have one? Do you need one?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-313a079 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"313a079\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d46e99d\" data-id=\"d46e99d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-145fd9e elementor-widget elementor-widget-text-editor\" data-id=\"145fd9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are talking about social media strategy, that thing that we have on our phones that necessary evil. That tool that gives us a headache, that thing that often gets us down rabbit holes that we never intended to go down?<\/p><p>We are going to talk about Myths and Truths, and how we can wrap our head around this mindset of using social media for our businesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b63fb09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b63fb09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4f1784\" data-id=\"a4f1784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4eac0c elementor-widget elementor-widget-html\" data-id=\"a4eac0c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"buzzsprout-player-10213970\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1574950\/10213970-social-media-strategy-do-you-need-one.js?container_id=buzzsprout-player-10213970&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6bb883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6bb883\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f75e92\" data-id=\"6f75e92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f345c0d elementor-widget elementor-widget-heading\" data-id=\"f345c0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\"Think about ways that you can create sustainable strategy in your business.\"<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec9b099 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec9b099\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3337a\" data-id=\"6c3337a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169f7f2 elementor-widget elementor-widget-heading\" data-id=\"169f7f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discussed in this Episode...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa9334 elementor-widget elementor-widget-heading\" data-id=\"3aa9334\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Social Media Myths:<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663bed1 elementor-widget elementor-widget-text-editor\" data-id=\"663bed1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>You don&#8217;t need to be on social media in order to grow your business<\/li><li>You do not have to be on all the platforms<\/li><li>You do not have to spend hours and hours on your social media platforms in order to see results<\/li><li>You do not have to &#8220;dance&#8221;<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92852d2 elementor-widget elementor-widget-heading\" data-id=\"92852d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Social Media Truths:<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5846394 elementor-widget elementor-widget-text-editor\" data-id=\"5846394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Your belief and attitude towards social media will translate into your posts<\/li><li>You don&#8217;t have to show up the same as everyone else does. (just play with the platforms favorite &#8220;toys&#8221;)<\/li><li>Consistency &amp; sustainability is essential to your social media strategy. (try batching)<\/li><li>Use your social media strategy to build authority and connect to your ideal audience<\/li><li>Always have a Call to Action (cta)\u00a0<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb1c7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb1c7f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95f205a\" data-id=\"95f205a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be6b8b0 elementor-widget elementor-widget-heading\" data-id=\"be6b8b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brilliant Recommendations:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448a02 elementor-widget elementor-widget-text-editor\" data-id=\"e448a02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>&#8211;<a href=\"https:\/\/lanijackson.com\/circle\/\">The Empowered Business M.O.M.s Circle<\/a><\/li><li>&#8211;<a href=\"https:\/\/lanijackson.com\/rule-of-thirds\/\">Episode 19: The Rule of Thirds Strategy<\/a><\/li><li>&#8211;<a href=\"https:\/\/lanijackson.com\/letstalk\">1:1 Coaching<\/a><\/li><li>&#8211;<a href=\"https:\/\/facebook.com\/groups\/brilliantmompreneurssociety\">The Brilliant Mompreneurs Society<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aabca4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabca4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe0f87f\" data-id=\"fe0f87f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc8dac elementor-widget elementor-widget-heading\" data-id=\"ecc8dac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More about Lani Jackson:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f13487 elementor-widget elementor-widget-text-editor\" data-id=\"2f13487\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood &amp; their entrepreneur journey.<\/p><p>She is a Clarity &amp; Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Episode 37: Social Media Strategy &#8211; Do you have one? Do you need one? We are talking about social media strategy, that thing that we have on our phones that necessary evil. That tool that gives us a headache, that thing that often gets us down rabbit holes that we never intended to go down? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/2627"}],"collection":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":13,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/2627\/revisions"}],"predecessor-version":[{"id":2803,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/posts\/2627\/revisions\/2803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/media\/2629"}],"wp:attachment":[{"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/categories?post=2627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanijackson.com\/wp-json\/wp\/v2\/tags?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}