Ep. 89 Why is no one responding to my posts?
with Lani Jackson
What if my audience is not responding to me when I post in those Facebook groups? Or what if there is crickets when I’m posting on social media? What do I do? What then?
I thought I was doing the right thing. I’m showing up, but there’s no response. I’ve been there and I’ve done that, and I’ve talked to my clients. We understand, and I know you’ve been there, and maybe you’re there right now, or maybe you’re like, I used to get responses and I used to have people talking to me.
There are going to be several reasons and possible explanations of why you’re not getting responses to your post or no engagement, all of that.
Let’s talk about it.
“You need to make sure that your posts are relevant to the group’s topic and interest.
If your content isn’t aligned with the entire group and the community and the people in there, or it feels like over self-promotion, people aren’t gonna engage with it.
That’s just the truth. “
Discussed in this Episode...
Listen as Lani shares:
What do you do when no one is responding to your social media posts?
There are 6 Key Points of Focus:
#1 Lack of Relevance
- Are your post relevant to the group’s topic?
- Is it relevant to your group’s interest?
- Is it overly self – promoting?
- Are you providing value?
- Is what you are posting resonating with your audience?
- Judge your audience
- Dive in and post to that audience
- Look at the conversations already going on in the group
- Are your posts a continuation of those conversations?
- Or are you talking about ‘cats’ in a ‘dog’ group?
#2 Consider the Time of Your Posts
- Go into the analytics of your groups
- When is your audience active?
- Are you posting at noon but your group is active at 10am?
- You may be missing an opportunity for visibility
- Posts get buried
- If your timing is off – Schedule your posts for the right time
#3 Quality of Your Content
- Evaluate the quality of your posts
- Are they well-written?
- Are they informative?
- Are they entertaining?
- What is your post doing?
- Your content should
- Stand out
- Offer something valuable to the group members
- Grab attention with
- A visual
- A call to action
- A compelling headline
- Make sure the first 2 lines are
- Catchy
- Use emojis
- Bold
- Make sure the first 2 lines are
- Is your content
- Funny?
- Relatable?
- Real life story telling?
- Eye catching?
- Controversial?
- Does it give them a reason to click that ‘more’ button?
#4 Are You Engaging in the Group?
- Don’t post and ghost
- If you want responses to your posts you have to
- Respond to others posts
- Engage in the group
- Build relationships
- Establish credibility
#5 Don’t Over Self-Promote
- Groups are great to promote in but that’s not their sole purpose
- People will get tired of seeing your promotion
- Balance your content
- Mix it up
- Provide education
- Entertain
- Share news
- Ask questions
- Genuinely engage with others
- Mix it up
#6 Group Dynamics and Competition
- Find a way to
- Bring unique value
- Stand out
- To have your own voice
- How are you different from the others in your group?
#7 Inconsistent Posting
- Be present often
- Regularly post valuable content
- How often should you post?
- 2 times a week
- Come in and share questions and conversations
- Maximum 4 times a week
- 2 times a week
Learn more about Empowered to Profit M.O.R.E. Empowered to Profit – Lani Jackson Coaching
Book a fitting call to chat about Empowered to Profit M.O.R.E.
Lanijackson.com/empower2profit
Brilliant Recommendations:
More about Lani:
Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.
She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.
