Ep 53. Three things to do when you can't find a client
The Summer Shorts Series
"Don't stop talking about your business! And don't stop talking about your offer. Don't just engage with people; tell them exactly what you are offering. Tell them what transformation you can help them with, tell them that their pain point does not have to be their pain point for the rest of their life. You've got to repeat it, repeat it, repeat it, repeat it, repeat it."
Discussed in this Episode...
1. Remember how you got your last client
Remember when you got that last client? Think back to what happened before she said yes, and signed the contract, or bought your product. What were you doing before that last client?
Often we forget our past successes, and that maybe there is a pattern you can be repeating. Sometimes we chalk up our past clients to pure luck, and that’s doing ourselves a huge disservice! Pure luck is finding $100 on the ground. You have to create an opportunity for someone to say “yes” in order for them to be client, and that opportunity took work! What did you do to create that opportunity for your last client? Did you meet them in person? Did you have a conversation with you in a Facebook group? Were they a referral from a friend or previous client?
Relationships are the foundation of someone buying from you. My strategy for marketing my business is to form relationships that will allow people to know, like, and trust me. I want them to see that I’m invested in them and in their success.
2. Refresh your market research
3. Repeat, repeat, repeat!
More about Lani Jackson:
Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.
She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.