Three things to do when you can’t find a client – Summer Shorts

Ep 53. Three things to do when you can't find a client

The Summer Shorts Series

Hey BRILLIANT Mompreneur!
 
Today we’re talking about three practical things you can do to find your next client. We’ve all been there; when you feel like you just cannot find your ideal client. It’s a frustrating place to be and can be super overwhelming. So, for when that happens, I’m giving you three things you can do to make that turnaround!

"Don't stop talking about your business! And don't stop talking about your offer. Don't just engage with people; tell them exactly what you are offering. Tell them what transformation you can help them with, tell them that their pain point does not have to be their pain point for the rest of their life. You've got to repeat it, repeat it, repeat it, repeat it, repeat it."

Discussed in this Episode...

1. Remember how you got your last client

Remember when you got that last client? Think back to what happened before she said yes, and signed the contract, or bought your product. What were you doing before that last client?

Often we forget our past successes, and that maybe there is a pattern you can be repeating. Sometimes we chalk up our past clients to pure luck, and that’s doing ourselves a huge disservice! Pure luck is finding $100 on the ground. You have to create an opportunity for someone to say “yes” in order for them to be client, and that opportunity took work! What did you do to create that opportunity for your last client? Did you meet them in person? Did you have a conversation with you in a Facebook group? Were they a referral from a friend or previous client?

Relationships are the foundation of someone buying from you. My strategy for marketing my business is to form relationships that will allow people to know, like, and trust me. I want them to see that I’m invested in them and in their success. 

2. Refresh your market research

Some of you may never have done market research, so this is your time to start! And for those of you who have, it’s time to go back and refresh it. Maybe there are some differences in your audience now, your offering has changed slightly, or you know you need to update your messaging. This is something we should constantly be looking at.
 
Take a look at big corporations; they are constantly researching us! They’re constantly asking themselves, what do they want? What’s going to catch our potential clients’ eye? What is trending right now? What is a unique way we can approach this?
 
If you’ve never done this before, it’s time to get it done! You can start by going to past clients and asking why they bought from you! Why did they pick you? What made them covert? What are their pain points? What were their feelings before they bought your product, and then after? Ask questions, and then use their words to repeat them and advertise your services and product. With just a little bit of research you can clarify your marketing and really reach your audience in an impactful way!

3. Repeat, repeat, repeat!

You need to talk about your business! As female entrepreneurs, we do not talk about our business enough. We post one time and then get frustrated, or we post for three days in a row and feel like no one cares. And then we give up. I’m here to encourage you; don’t stop talking about your business! And don’t stop talking about your offer. Don’t just engage with people; tell them exactly what you are offering. Tell them what transformation you can help them with. Tell them that their pain point does not have to be their pain point for the rest of their life. You’ve got to repeat it, repeat it, repeat it, repeat it, repeat it. 
 
Go look and see if you’ve been showing up and making enough offers. If you’ve been showing up in other groups and looking for people who have the pain point that you can solve. If you’ve been on Instagram posting and saying “this is what I do”. If we aren’t doing that, then it’s no wonder we’re not finding our ideal client. No wonder we’re not making that sale. No wonder we’re not signing that next contract or getting that next customer. We have to repeat the process in order to see results!

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More about Lani Jackson:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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