Ep. 84 The importance of casting a vision for results

with Lani Jackson

You’ve heard of the ‘I help’ statement. People ask you, “What do you do?” Those are really important things to know but there is a really powerful piece that is missing for so many of us as entrepreneurs like myself.

I started this way, I’ve been guilty of this. I’ll come and just tell somebody, “Oh, I’m a business coach and clarity coach and I help people with business strategies for mom entrepreneurs.” And that’s supposed to generate excitement and interest?!

Nope, it does not because it doesn’t paint any kind of picture or cast a vision of what could happen if that person that was listening to me is a mom entrepreneur. Me telling them what I do and what my titles are mean, nothing!

We need to cast a vision for them and the results that they want. Whenever we’re talking to someone, we should be able to clearly communicate and paint that picture that is going to get their mind like ‘Yes, please!’

“Because it’s not really that sexy and fun to be told, You need systems and a strategy.’ So if I just went and promoted ‘You need systems and strategies if you want more income,’ y’all would just tune me out!

So I have to be able to paint for you the thing that you’re gonna get. Those results! And then tell you how that’s gonna happen in a way that you’re gonna relate to.

You’re gonna get the income and bonus points, you’re gonna get the strategy and the systems along the way.”

Discussed in this Episode...

Listen as Lani shares:

Generate excitement when telling someone what you do

  • Paint a picture of what you do
  • Cast a vision for
    • What could happen if who is listening is a mom entrepreneur
    • The results that they want to get
  • Clearly communicate what you do


No one cares what you do!

  • Happy for you – means nothing to me
  • It’s very rare someone will say they’ve been looking for someone with that title
  • People only care what you can help them achieve
  • Make what you do connect with people


Broad results get scrolled through

  • Get attention with
    • Being more specific
    • Showing clear results
    • Stand out amongst the chaos online
  • Don’t just say what you are and what you do – Paint a picture of what you can do


The more saturated our industries and online spaces become, the more we have to stand out with specific results!

Know the pain points of your audience

  • Use words that trigger relatability
    • Mom guilt
    • Frustration
    • Not enough time
    • Not in control of my schedule
    • How do I get more income without working more


Answer the question: “How is hiring you going to change them from pain to these amazing results?”

  • Keep in mind: What they say they need might not actually be what they really need.
    • As an expert you have insider knowledge
  • If a client says, “I just need more money”
    • I know that what they really want and need is:
      • Time under control
      • Energy and brain exhaustion under control
      • Life of freedom
      • Less mom guilt
      • Flexibility for their family


Have fun with your messaging

  • Play around with different messages to grab attention
  • Tell different stories
  • Paint those pictures!
  • Cast that vision of what working with you can do for those potential clients


What is Empowered to Profit?

  • A new program where we are going to help you as a mom entrepreneur
    • To not just profit in income
    • Profit in high income
    • Have high profits in
      • Time
      • Energy
      • Fulfillment
      • Have freedom to spend with your family
    • Have time to be flexible
    • To not be exhausted from
      • Staying up late at night
      • Working through nap time
      • Juggling a phone while making dinner and answering clients
    • To not work yourself into the ground by working 60 hours a week
    • To be profitable in more than just one area
  • This Program is going to allow you to
    • Gain so much more income by working less
    • Maximize your time with priorities that are
      • Customized to you
      • What you want
      • The income you want
      • The profitability you want
    • Use a specific formula that connects
      • The time that you have
      • The priorities you have for
        • Your income
        • Your energy
        • The fulfillment that you want

DM me the word Empowered if you want to know more about this program and get to work on painting that vision and casting that vision of results that you can get for those clients that you are already have in front of you – you just need to say the right thing!

Learn more about Empowered to Profit M.O.R.E. Empowered to Profit – Lani Jackson Coaching

Book a fitting call to chat about Empowered to Profit M.O.R.E.

More about Lani:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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