The Ugly Truth about making Money from Printables & Digital Products with Cait Blakely

Ep 51. Making Money from Printables and Digital Products

The good, bad, and ugly parts of selling online

Hey BRILLIANT Mompreneurs!

We’ve all probably seen the ads by people telling us that we can make a fortune with very little effort, selling printables. Maybe you’ve even tried it! But a lot of the courses that are available teach you how to make nice printables but they don’t teach you how to sell printables. A lot of people will get started, they make something great, and then they can’t understand why it’s not selling.
 
Today Cait is sharing what she’s learned (good, bad, and otherwise) about successfully selling printables and digital products.

"When you have a niche product, or you have a niche business, the right people will find you faster. It doesn't mean you can't be successful if you have like, cast your net wide versus a niche. But you will find more of the right people faster if you niche down."

Discussed in this Episode...

What do we need in order to start this business the right way?

It’s great if you already have a blog in place, but you don’t have to have that! You need to be able to devote some time to creation. And you need to have the know how to set up a shop either on Shopify or even Etsy when you’re getting started. (Cait doesn’t recommend staying on Etsy long term though.)

How big of an audience do you need to be able to sell these printables?

The number one problem that Cait sees is that people create beautiful printables, get them up on their blog, and then don’t understand why they aren’t selling. What they don’t know is that we can only expect about 1 to 2% of the people who land on a printable sales page to actually make a purchase. This goes for most digital products! It you have 200 people come to look at your product, you can expect to make about 2 sales.
 
It’s a numbers game!

More discussed:

  • What tools do you need to be able to create printables?
  • Tips for picking a good printable template
  • How do we get our page views up and make more sales?
  • What your printable ecosystem could look like
  • What is the average cost of a printable in a shop?
  • The easiest way to make the higher price printables

Brilliant Recommendations:

More about Cait Blakely:

Cait is a designer turned business coach for freelancers who want to create multiple streams of income around their service business.

More about Lani Jackson:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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