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Ep 61. Do you have an Emergency Plan in place for your business?

The Summer Shorts Series

Hey BRILLIANT mamas! 
 
Have you created an emergency plan of action for your business? You want to be confident that no matter what happens, your business will be taken care of. We don’t want our hard work to go to waste or have things slip through the cracks! So today we’re diving into ways to ensure that you’re setting your business up to survive several different emergency scenarios! 

"While building your social media is so important, and having followers and likes and etc. You also want to be simultaneously building an email list, because truly, an email list is the only thing you can really own besides your website. And on social media platforms, we just have rented space."

Discussed in this Episode...

Have you built it all on social media?

The unfortunate truth about social media is that it’s rented real estate. Your Facebook, Instagram, TikTok, all of it, could be shut down for any number of reasons. The hard part is that is can happen in an instant, and you may never know why. 
 
When your livelihood depends on your social media, we need to have some “insurance policies” in place! 
 
The first thing you can do is make sure you’re not just building an audience on rented real estate! While building your social media is important, you want to be simultaneously building an email list! An email list and a website are the only ways to truly own space online. Everything else is at the mercy of a platform! What if you get hacked? Or you accidentally violate an unknown term of service? I had a client a who’s videos kept being taken down, and could not figure out why. No one from the platform would answer her in a way that was helpful, and her account was eventually disabled. When things like that happen, if you have built audience in multiple places (and ideally on real estate that’s truly yours) it’s a bummer, but it’s not the end of what you’ve built!

Who else has access to your business?

The second thing I want to talk about is emergency access for your clients. If something happens to you, or you are in a situation where you can’t get to a client meeting, or if your kids have an emergency, how will you reach out to your clients to let them know what’s going on? If you do not have a VA, I would write out some simple instructions that a business bestie or your husband can do to access all of your accounts, and have an emergency broadcast system set up. There are programs in some client management systems, like Dubsado, where you could have a client broadcast. Having a way to broadcast to all of your clients one single message is a really convenient way to get in touch with them. Or if you don’t have a client management system,  you can take all of your current clients and projects, and keep them in a special group on your email management system. That way you can email all of them at the same time, quickly and easily.

More Discussed:

  • Protecting access to your Facebook groups
  • Centralizing your passwords and accounts for emergency access
  • Have you backed up your business?

More about Lani Jackson:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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Lani Jackson - Mompreneur Coach

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Coach for Mom Entrepreneurs - helping other women double their income without doubling their to-do lists!

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