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Ep. 88 Are you treating your business like a hobby, side hustle, or a legit business?

with Lani Jackson

One of the big game changer steps that you can do as an entrepreneur is to really treat your business like a business.

And I’m going to talk about that today. How can I be sure that I’m treating my business like a business with the expectations that are clear and attainable and are going to take me to that next level?

“So if you’ve not made a business plan or you’re not sure how to start, I would say the first thing you need to do is to outline your mission.

What is the goal that you have for your business? Do you have a marketing strategy? And that’s a very basic core.”

Discussed in this Episode...

Listen as Lani shares:

Are you treating your business like a business?

Set clear goals

  • Is your goal to make a couple hundred dollars?
    • That is a side hustle!
    • A hobby
  • Do you want to replace your 9-5?
  • Do you want to provide for your family?
  • Define your long term vision
    • Break it down into smaller, actionable goals
    • Set specific targets for revenue
  • Know the direction you are going
    • Know what you are going to do next


Create a clear structured schedule

  • Decide how much time you are going to set aside each week
    • And stick to it!
    • You can be flexible


Develop a business plan

  • That outlines
    • The target market
    • The income projections
    • Serves as a roadmap
  • Reference your plan and update it as your business evolves 


Delegate and outsource 

  • Do the things that only you can do
  • Don’t try to do everything!
  • Outsource the things that 
    • You aren’t good at like
      • A book keeper
      • A social media manager
    • You don’t want to do like
      • A house keeper


Invest in self-improvement

  • Learn new skills 
  • Paying for the right things that will take you to the next level
  • Enhance your skills and knowledge through
    • Personal development
    • Professional development 
  • Set yourself up and say:
    • I’m a business owner and I need to be developing 
      • Myself
      • My leadership skills
      • My understanding around business
      • My marketing skills
      • My sales skills


Implement efficient systems and processes

  • You can maximize your time and streamline the things that you do by
    • Using things like
      • Trello
      • Asana
      • Click Up
    • Automate or follow a process


Track and analyze your business metrics

  • What is your email open rate?
  • What is your email growth rate?
  • What are your 
    • Google analytics
    • Social media analytics
    • Pintrest analytics
  • Build a strong support network
    • Get involved in a network
    • Get connected with people that will support you

Market your business effectively

  • Develop a solid marketing strategy 
    • Create that visibility to attract new customers
    • Define your target audience 
    • Have a band and brand message
    • Show up on all the channels regularly


Prioritize self care

  • Running a business and a family is demanding
  • Make time for yourself
    • Excerise
    • Relaxation 
    • Spending time with your family
  • Don’t stretch yourself too thin!


Learn more about Empowered to Profit M.O.R.E. Empowered to Profit – Lani Jackson Coaching

Book a fitting call to chat about Empowered to Profit M.O.R.E.

More about Lani:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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Lani Jackson - Mompreneur Coach


Coach for Mom Entrepreneurs - helping other women double their income without doubling their to-do lists!


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