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Ep. 87 5 Marketing Tips Every Mom Entrepreneur Needs to Know

with Lani Jackson

We’re going to talk about the five marketing tips every mom entrepreneur needs to know and where should she be showing up, using relationship marketing.

We will be discussing the when, why, and how to use it.

“ Relationship marketing is extremely powerful and my favorite way to build the know, like, and trust factor.

And it just creates a lot of organic and easy sales and leads that don’t feel spammy or obnoxious.”

Discussed in this Episode...

Listen as Lani shares:

What are 5 Marketing Tips every mom entrepreneur needs to know?

Where do we use Relationship Marketing?

  • #1 Social Media
    • Platforms
      • Tik TOK
      • Youtube
      • Facebook groups
      • Facebook pages
      • Instagram

    • Show up in one place
      • Determine which place and go all in on it 

    • Facebook groups are for you if
      • You want to create lots of conversations
      • You need a place for people to talk and share content
      • It doesn’t have to be all about you
      • Want a place for people to hang out and engage

    • Tik TOK is for you if
      • You want very organic, messy
      • You want to show up with no makeup and unscripted
      • You want to no edit or be unfiltered

    • Instagram is for you if
      • You want polished, highly edited
      • You want fancy
      • You want to compare your content to trends

    • Pick ONE place to show up to and be sustainable there!
      • Lean into the platform
      • Show up often
  • #2 Email Marketing
    • Get an email list
      • If you don’t have one; strategies for growing your email list include
        • Gaining email address by giving value
          • Ask people for their address in exchange for
            • An invite to your community
            • ‘5 tips for growing your social media’
            • Printable content
            • A video series
    • Send emails
      • It doesn’t have to be everyday
        • If people don’t like your emails
          • They can unsubscribe
        • The people who stay on your list will want to read your content
    • Emails are algorithm proof
      • You can’t be blocked
      • If you have their address, then you have access to their inbox
  • #3 Content Marketing
    • Create valuable content that
      • Resonates with your audience
        • Blog posts
        • Videos
        • Podcasts
        • Social media

    • Maximize your content
      • The same piece of content can be
        • Podcast
        • Blog Post
        • Soundbites
        • Videos
        • Put it everywhere
    • Create something that resonates with people
  • #4 Branding and Messaging
    • There’s value in being branded
      • It’s important to be consistent across platforms
    • Don’t wait to be perfect to start
    • Develop your brand identity and messaging
    • The most thing is your branding resonates with your audience
      • How are you going to stand apart from your competitors?
    • It’s not your logo that draws people in – It’s your messaging!
  • #5 Influencer Marketing
    • We are all influencers
      • You need to influence people
        • Be a leader
          • Not just for your personal products
          • For your lifestyle
        • They will be drawn in if
          • they admire you
          • they respect you
          • you show people
            • Your lifestyle
            • Your story
          • you give relatable stories
          • you give a picture of the lifestyle they can live

What are 5 Marketing Tips every mom entrepreneur needs to know?

  • #1 Social Media
  • #2 Email Marketing
  • #3 Content Marketing
  • #4 Branding and Messaging
  • #5 Influencer Marketing

Learn more about Empowered to Profit M.O.R.E. Empowered to Profit – Lani Jackson Coaching

Book a fitting call to chat about Empowered to Profit M.O.R.E.

More about Lani:

Lani is a mom to 6 kids, and wife to her husband of 15 years. She survives on caffeine, laughing with her kids, cooking in the kitchen, hiding in the pantry eating chocolate, and helping other women know they are not alone in the chaos of motherhood & their entrepreneur journey.

She is a Clarity & Strategy Coach for mom entrepreneurs! Helping them to create flexible strategies that adjust and move with the chaos of mom life, but still bring consistent monthly income. Her mission is to help mompreneurs get out of survival mode, release the mom guilt, and create a clear plan of action that will help them reach their dreams of consistent monthly income, flexibility, and freedom.

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Coach for Mom Entrepreneurs - helping other women double their income without doubling their to-do lists!


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